Feyre Shopify Luxury Pret and Festive Wear Storefront

Project Snapshot

5 luxury collections merchandised

Built a Shopify fashion storefront that merchandises 5 luxury collections with premium storytelling and conversion-ready product pages for Pakistan shoppers.

Live Client Site

Feyre

Published reference available at feyre.com.pk for credibility checks, content review, and live QA validation.

Client Overview

Feyre is a Pakistan-based luxury fashion brand selling handcrafted ready-to-wear and occasion pieces across luxury pret, festive wear, premium wear, chikenkari, and related seasonal collections in PKR.

Challenge

The store needed to feel premium from the first screen, keep category discovery simple across multiple fashion lines, and support confident product selection with clear pricing, sizing, and trust signals.

Solution

Structured the storefront around a cinematic homepage hero, circular category shortcuts, visually dense collection grids, and a product page with gallery media, size guidance, variant selection, shipping reassurance, and direct order actions.

Development Process

• - Mapped category-led navigation for luxury pret, basic pret, festive wear, premium wear, and premium chikenkari
• - Validated the live collection experience across filters, sorting, sale pricing, and sold-out merchandising states
• - Reviewed the product page for media gallery clarity, size-guide access, pouch variants, PKR pricing, and review support
• - Captured representative desktop screenshots directly from the published Shopify storefront

QA / Testing Notes

Reviewed the live homepage, luxury pret collection, festive wear collection, and product page for menu clarity, category visibility, pricing presentation, PDP readability, and screenshot fidelity on desktop.

Result Highlights

• - Clear premium merchandising through homepage category shortcuts, new-in highlights, and collection grids
• - Product-detail flow with gallery media, size guide access, PKR pricing, size and pouch variants, and direct order actions
• - Trust-supporting customer-care structure through free-shipping messaging, exchange and cancellation links, parcel tracking, how-to-order support, and Judge.me reviews